Overview

I am an Interim and Fractional Marketing Director with over 20 years’ experience leading marketing strategy, transformation, and delivery across financial services, retail, and e-commerce.

I support organisations during periods of change — regulatory programmes, growth phases, leadership transitions, and complex delivery — providing experienced, hands-on marketing leadership with a strong focus on governance, performance, and customer outcomes.

Much of my work has been within highly regulated environments, where clarity, accuracy, and pace matter. I am comfortable operating at board and executive level, working across marketing, product, compliance, legal, and technology teams to translate strategy into compliant, effective execution at scale.

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What I do

• Interim & Fractional Marketing Director

• Interim & Fractional Head of Marketing

• Marketing strategy, planning, and transformation

• Mandatory and regulatory customer communications

• Digital acquisition, optimisation, and CRM

• Team development and leadership

• Performance reporting, insight, and governance

How I work

Short-term assignments

Regulatory change, programme delivery, leadership cover.

Long-term assignments

Embedded interim marketing leadership.

Available for short-term, long-term and fractional assignments, inside and outside IR35.

Fractional roles

Marketing Director, Head of Digital Marketing, Head of Marketing support without full-time overhead.

Core expertise

Leadership & strategy: Marketing leadership, transformation, governance, executive engagement

Channels & capability: Paid search, SEO, affiliates, display, social, content, email, CRM, CRO

Data & delivery: Digital analytics, attribution, marketing automation, Agile delivery (CSPO)