Marketing Consultant – Mandatory Communications
NatWest | Oct 2024 – Present

Providing campaign delivery for mandatory and regulatory customer communications across retail and commercial banking.

• Led delivery of App Scams Notice of Variation communications to 14 million customers

• Acted as primary interface across Marketing, Product, Compliance, Legal, and Delivery

• Delivered targeted commercial and retail communications

• Championed adoption of self-serve and AI marketing tools

• Maintained zero compliance breaches across all activity

Head of Marketing Operations
HomeServe PLC | Feb 2024 – Sep 2024

• Led a business-wide review of marketing operations, governance, and controls

• Mapped end-to-end processes across acquisition, delivery, direct mail, and partner channels

• Identified and mitigated key operational and supplier risks

Marketing Consultant – E-Privacy Programme
NatWest | Jul 2022 – Dec 2023

• Designed and launched a third-party marketing permissions portal

• Delivered a multi-channel re-permission campaign (email, SMS, direct mail)

• Achieved a 3.6% response rate vs 1.5% forecast

• 89% of re-permissioned customers opted into at least one marketing channel

Marketing Consultant – Debit Card Migration
NatWest | Sep 2021 – Jun 2022

• Redesigned debit card carrier into a branded customer communication

• Delivered first-party data-led social campaigns achieving 15% engagement vs 6% forecast

• Built landing pages to drive activation and reduce inbound queries

Head of Digital Marketing (Consultancy)
RSPB | Jul 2018 – Sep 2018

• Reviewed performance across digital channels

• Produced a prioritised improvement roadmap

• Developed a content strategy to improve online sales and engagement

E-commerce Director (Consultancy)
Ann Summers | Dec 2015 – Mar 2016

• Delivered a business case to increase PPC investment by 40%

• Advised Trading and Brand Directors on e-commerce organisational design

Product Owner – Website (Consultancy)
Avios | Jul 2015 – Nov 2015

• Delivered a delivery plan for new Avios European websites

• Produced website requirements from multiple senior stakeholders

Head of Digital Marketing
Co-op Food | Aug 2013 – Jun 2015

• Devised and delivered digital marketing strategy

• Increased NUS discount card sales by 180% YoY

• Launched a new responsive website, increasing engagement by 35%

• Improved email open rates by 26% through personalisation

• Increased email offers ROI by 18% through a behavioural selection tools

E-commerce Director
Hays Travel | Jan 2013 – Jul 2013

• Improved website conversion by 6% through search optimisation

• Increased ancillary sales by 18% through checkout improvements

• Implemented reviews and e-CRM capability