Marketing Director – Daily Deals

Trinity Mirror (Reach) | Mar 2012 – Dec 2012

Marketing Director for Trinity Mirror’s Daily Deals start-up business, responsible for brand, acquisition, and subscriber growth.

Key achievements

• Devised and delivered a communications and brand strategy that grew the subscriber base to 500,000, 31% above budget

• Supported revenue delivery by actively trading deals through PPC and Google Display Network, particularly in under-subscribed markets

• Worked closely with the Sales Director to ensure commercial targets were met during rapid scale-up

Digital Data Consultant

Experian | Feb 2011 – Mar 2012

Senior consultant role linking Experian’s digital products with its core data assets to deliver multi-channel marketing strategies for clients.

Key achievements

• Led multiple concurrent digital marketing projects from inception to delivery

• Supported the launch of new digital and social media products, helping bring them to market

• Published thought leadership content and represented Experian at industry events to support commercial growth and sales activity

Head of Digital Marketing

Shop Direct (Very Group) | Feb 2004 – Feb 2011

Senior leader responsible for digital marketing strategy and execution across multiple consumer brands, including the successful launch of Very.

Key achievements

• Owned digital strategy across PPC, SEO, affiliates, display, email, social, and website analytics

• Managed an internal digital “agency” serving all group brands, with an annual acquisition budget of £25m

• Led digital analytics capability, including ownership of Coremetrics (IBM) and Hitwise

• Played a key role in transforming Littlewoods into Very, helping build a best-in-class digital marketing function

E-commerce Marketing Manager

Systemax Europe | Sep 2002 – Jan 2004

European-level role responsible for digital marketing and e-CRM across multiple markets.

Key achievements

• Exceeded the digital sales plan by 28% (2002/03)

• Delivered weekly supplier-funded email campaigns contributing +10% to digital sales

• Established scalable e-CRM activity across European markets

Marketing Manager

Monster.com | Jun 2000 – Aug 2002

Early digital marketing leadership role within a high-growth online business.

Key achievements

• Successfully launched and traded AOL and MSN UK career channels

• Contributed to the award-winning advertising campaign “Beware of the Voices”

• Delivered CV acquisition growth of 16% above target in FY 2000/01